We highly recommend that you should have a video or animated explainer video on your website’s home page. Videos are fast becoming the most effective way of promoting and explaining services to your targeted audience, and produce better results.
There are millions of websites on the Internet and millions more being launched. Videos on a website are a valuable asset as they show people the dentists behind the practice, letting them connect with the human side of the business. Potential patients will be more comfortable calling your office.
Online videos increase credibility and authority. When visitors to your website can see that you are knowledgeable about your specific services and issues with dental care, they will view you as the authority and one that they can trust.
Dental practice promotion
One of the benefits of using videos is to improve the overall experience of visitors who visit your website.
Having engaging, yet informative videos on your website further enhances its quality, giving it a more professional look. These videos can encourage your website visitors to spent more time browsing through your pages and taking a look at what you have to offer.
The improved website quality and user experience can also prompt search engines to give your website higher rankings whenever people search for keywords that are related to your site.
- 20% of people will read the entire text on a website, whereas 80% will watch a video containing the same information
- The brain processes visual data 600,000 times faster than text