Why does my business need a blog?
A blog can become one of the most valuable tools in your marketing toolbox—if it is done well.
A website is the hub of your online presence, and a blog located on your website is the heart. A blog allows you to tell stories about your business. It allows you to provide important information. It shows your customers (and potential customers) that you know what you are talking about. And it provides much of the search engine optimization (SEO) that is needed to get better placement in search engine results.
Blogs Deliver Results
When it comes to blogging, the more you commit to it, the greater the reward will be:
- 57% of marketers who blog monthly have acquired a customer through their blog
- This number jumps up to 82% when they blog every day
- 43% of people surveyed have acquired a customer through their blog this year alone
- Not surprising that over 60% of companies now publish a blog.
Source Hubspot (2013 State of Inbound Marketing Report)
We will write it for you!
Many of My Dental Marketing clients don’t have the time, knowledge or inclination to write a blog. And even less time to configure it into their website in a way to maximize their SEO.
That is why we are the only website company who are partnering with Engage Media (writers and publishers of many medical and dental magazines including Bite Magazine and Best Practice Magazine) to deliver unique and personal blog content that is written for your practice. Your staff and you will be interviewed by Engage Media journalists and unique blog posts will be written.
This blog content will be unique to you—it’s written in YOUR voice, showcasing YOUR concerns and interests.
The blog is working really well to improve our SEO. We are now outranking other dentists in our local area on Google and this seems to be because we are adding fresh content regularly via the blog. Having arranged copywriting for a year’s worth of blog posts has worked a treat. It is good knowing that we don’t have to work on the website content until Christmas. It is a lot of work to create new content for a website and we can really see the value in having this done for us. We will definitely be coming back to have more blog posts written for the following year.
Toni Black, Plateau Dental Care