A growing number of professionals use dental email marketing to build their practices.
Dental email newsletters are ideally suited and highly effective for the unique dental email marketing needs of professional practices. The same rule holds true for newsletters targeted directly to clients and patients. Unlike traditional advertising, newsletters are not viewed as self-serving, because each issue provides valuable information.
Email newsletter marketing can provide a dental office with an affordable and easy way to communicate with patients.
The goal of our service is to keep you in touch with your patients, encourage referrals, generate positive feedback and increase overall business productivity. Email newsletter marketing is an effective way to accomplish multiple objectives.
Email Newsletter Benefits
- They enhance your company’s reputation and increase lead generation.
- They increase the lifetime value of your clients.
- They are a very cost-efficient and cost-effective communication channel with your clients and/or referring practitioners.
- They leverage your marketing efforts.
- They provide instantaneous trackable results.
- There is an opportunity for your clients and/or referring practitioners to easily and immediately interact with you and for you to promote dialog with your clients and/or referring practitioners.
- They provide a higher response rate because it is being sent to a more receptive audience.
- They are more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.
My Dental Marketing Email Newsletter Services
- Identify the objectives and topics for your newsletters.
- Identify newsletter success criteria.
- Identify newsletter frequency.
- Design email newsletter template.
- Write or collate newsletter content.
- Create newsletter graphic design elements.
- Configuration of email marketing account.
- Import and clean up of data.
- Send and manage email newsletter campaign.
- Create detailed campaign report on open rates, click through rates etc.
- Report and discuss campaign results.
Using dental email marketing and patient newsletter demonstrates your concern for the people your practice serves and aims to strengthen that relationship. It’s a convenient and impressive way to keep in touch on a regular basis, especially with clients or patients you may not see often. For prospective patients, a newsletter can introduce your firm in a professional, low-key manner.
A referral-generating email newsletter is written for other professionals with the ultimate purpose of encouraging them to refer their clients or patients to you. It has been proven that that developing a strong relationship with your referral sources can result in many patients or clients being referred to your practice over a period of years. An email newsletter is a great way of building this relationship.Contact My Dental Marketing to find out more