Category Archives: Dental communication

Dental Patient Retention

All the content from ‘Retaining Dental Patients To Achieve A Fully Booked Practice Seminar’ Here is where you can find all the resources and content from ‘Retaining Patients To Achieve A Fully Booked Practice Seminar’ September 2017. This seminar was presented with Henry Schein Halas and Carolyn S Dean – September 2017 Download the slides View the dental… Continue Reading

How To Solve Your Dental Patient Retention Worries

How To Solve Your Dental Patient Retention Worries

The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients,… Continue Reading

How to use promotions for your dental practice

How to use promotions for your dental practice

Promotional dental marketing People are procrastinators; particularly when it comes to dentistry, they need a reason to come back in to see you. Incentive-based marketing is a great way to get your patients to come back in. Promotions work. The statistics show this, with more than 81% of Australian consumers having purchased a product because… Continue Reading

Writing Winning Content For Your Dental Website

Writing Winning Content For Your Dental Website

When you are building or reviewing your website, there are a number of key areas that you need to address to make your website perform: Decide on the main dental services you would like to promote What is the main focus of your dental practice? Which are the key services you wish to highlight? Why… Continue Reading

Why you need a dental newsletter

Why you need a dental newsletter

Sending dental newsletters We believe that a dental newsletter is one of the most cost-effective marketing methods you can implement. A growing number of professionals use newsletter marketing to build their practices. Newsletters are ideally suited and highly effective for the unique marketing needs of professional practices. Unlike traditional advertising, newsletters are not viewed as… Continue Reading

Why patient communication is key to your dental marketing success

Why patient communication is key to your dental marketing success

It is time to embrace marketing As a dental professional, you are facing unfamiliar challenges running and marketing your practice. You are confronting increased competition (both locally and abroad), an oversupply of dentists, ever-rising practice operating costs, and more marketing-savvy patients. On top of this, your potential patients are becoming more discerning about where they… Continue Reading

Why you need dental email marketing

Why you need dental email marketing

I believe that email communication is one of the most cost-effective dental marketing methods you can implement within your  practice. Start collecting email addresses from your dental patients as early as you can. Even if you don’t currently have an email strategy prepared, having this will prove very useful at a future time. Email marketing campaigns… Continue Reading