Category Archives: Dental Marketing

How To Solve Your Dental Patient Retention Worries

How To Solve Your Dental Patient Retention Worries

The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients,… Continue Reading

How to set realistic goals for your dental practice

Dental marketing planning Successful dental practices establish clear short-term and long-term goals before establishing detailed and incremental plans to achieve those goals. Without clear goals, progress and success cannot be measured. What are the goals for your dental practice? The aim of your dental marketing plan is to achieve the goals set by your business.… Continue Reading

Tips For A Successful Dental Open House

Tips For A Successful Dental Open House

Why hold a dental open house event In my opinion, there is really no more friendly way to say thank you to your existing patients and hello to your future patients than to open your doors up wide and invite them in. This is a wonderful opportunity to reach unlimited members of the dental community.… Continue Reading

4 Steps To Successful Dental Recalls

4 Steps To Successful Dental Recalls

Maximising dental recalls An effective dental recall procedure is the best way to keep patients attending regularly. This obviously needs to run alongside educating your patients on the importance of visiting regularly. Recall is one of the most important systems that you can organise in your dental practice. Successful recall systems require your practice to… Continue Reading

How to use promotions for your dental practice

How to use promotions for your dental practice

Promotional dental marketing People are procrastinators; particularly when it comes to dentistry, they need a reason to come back in to see you. Incentive-based marketing is a great way to get your patients to come back in. Promotions work. The statistics show this, with more than 81% of Australian consumers having purchased a product because… Continue Reading