With only 3 weeks to go, are you coming to ADX18 and have you registered for the CPD Programme? My Dental Marketing is excited to be exhibiting again – come and visit us at Stand 253 for your chance to enter our competition and see our show specials. We also are proud to announce that Carolyn S Dean will be presenting 4 Marketing CPD Seminars over the ADX18… Continue Reading
Setting up a new dental practice can be a daunting and at some times overwhelming task. Many practices make the mistake of focussing solely on the build of the new practice, the equipment and hiring staff and forgetting about how they will actually bring patients into the practice. While these are all critical steps, what… Continue Reading
Do you know what your patients are saying about you behind your back? Do you know that your patients are talking about you online, leaving comments and feedback on how you and your staff are doing their job? 90% of customers prefer word of mouth to any other form of marketing for information on services.… Continue Reading
Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients, but your surest and most… Continue Reading
The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. We recommend that practices consider email newsletters as part of their marketing strategy. Did you know that the most valuable asset that a practice… Continue Reading
There’s nothing like the New Year that makes you reevaluate everything. Your dental marketing might be in a bit of a rut or you didn’t achieve what you planned in 2017. So now is your chance to reboot your practice and make some marketing New Years resolutions for 2018. We believe that every practice is… Continue Reading
Print advertising used to be at the centre of all advertising because you had little other choice. It can be effective, but it is expensive and hit and miss. It is incredibly hard to track the ROI of your advert. With the onset of digital marketing, print advertising is becoming less popular. It’s often not… Continue Reading
Branding and dental logo design is a big part of any practice in the current day. But all too often the process is given much less weight than what it brings to the table for your dental practice long term. Investing in great design and great designers will leave you proud as can be for… Continue Reading
Search engine optimisation (SEO) is the on-going process of making sure your website performs as well as possible on specific search engine searches. The key distinction between paid and organic search marketing is that with search engine optimisation, you get the visitors you earn. Whereas with pay per click, you get the visitors you pay… Continue Reading
Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that takes this into account. It starts with knowing the wants, fears, problems, and needs of your target market and ends with crafting a message that… Continue Reading