Using Email Newsletters To Solve Your Patient Retention Worries.

Using Email Newsletters To Solve Your Patient Retention Worries.

The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. We recommend that practices consider email newsletters as part of their marketing strategy. Did you know that the most valuable asset that a practice… Continue Reading

Why You Need Search Engine Optimisation for Your Dental Practice

Why You Need Search Engine Optimisation for Your Dental Practice

Search engine optimisation (SEO) is the on-going process of making sure your website performs as well as possible on specific search engine searches. The key distinction between paid and organic search marketing is that with search engine optimisation, you get the visitors you earn. Whereas with pay per click, you get the visitors you pay… Continue Reading

5 Steps to Creating a Powerful External Marketing Message for Your Practice

5 Steps to Creating a Powerful External Marketing Message for Your Practice

Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that takes this into account. It starts with knowing the wants, fears, problems, and needs of your target market and ends with crafting a message that… Continue Reading

9 Techniques To Master Dental Patient Retention

Attracting patients to your practice is only the beginning. You need to understand how to build relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients. Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain… Continue Reading