Category Archives: Dental Advertising

How to use promotions for your dental practice

How to use promotions for your dental practice

Promotional dental marketing People are procrastinators; particularly when it comes to dentistry, they need a reason to come back in to see you. Incentive-based marketing is a great way to get your patients to come back in. Promotions work. The statistics show this, with more than 81% of Australian consumers having purchased a product because… Continue Reading

Earn CPD points learning about dental marketing – Sydney, Melbourne, Brisbane

Earn CPD points learning about dental marketing – Sydney, Melbourne, Brisbane

See Carolyn speak and earn CPD points. We wanted to let you know that Carolyn is doing a number of CPD lectures around Australia in the coming weeks. So if would like to know more about how dental marketing can help you and your practice or if you have read Carolyn’s Book ‘Fully Booked –… Continue Reading

Critical aspects for your dental marketing – addressing frequency versus reach

Critical aspects for your dental marketing – addressing frequency versus reach

A critical principle when looking at your external dental marketing is the concept of frequency versus reach. Reach and frequency are terms generally used when planning advertising campaigns. However, the principle applies to any promotional activity you undertake: direct mail, online advertising, even networking. At the heart of the concept is a question: Is it… Continue Reading

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