The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. We recommend that practices consider email newsletters as part of their marketing strategy. Did you know that the most valuable asset that a practice… Continue Reading
Attracting patients to your practice is only the beginning. You need to understand how to build relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients. Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain… Continue Reading
The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients,… Continue Reading
Do you know what your patients are saying about you? Do you know what your patients are saying about you behind your back? Do you know that your patients are talking about you online, leaving comments and feedback on how you and your staff are doing their job? 90% of customers prefer word of mouth… Continue Reading
The value of dental patient referrals The best patients have always and will always come through word of mouth. You’ve probably seen this in your practice for many years. It has been and always will be the best way to grow your business. The American Dental Association reports that 70 to 80% of new patients… Continue Reading
Promotional dental marketing People are procrastinators; particularly when it comes to dentistry, they need a reason to come back in to see you. Incentive-based marketing is a great way to get your patients to come back in. Promotions work. The statistics show this, with more than 81% of Australian consumers having purchased a product because… Continue Reading
When you are building or reviewing your website, there are a number of key areas that you need to address to make your website perform: Decide on the main dental services you would like to promote What is the main focus of your dental practice? Which are the key services you wish to highlight? Why… Continue Reading
Sending dental newsletters We believe that a dental newsletter is one of the most cost-effective marketing methods you can implement. A growing number of professionals use newsletter marketing to build their practices. Newsletters are ideally suited and highly effective for the unique marketing needs of professional practices. Unlike traditional advertising, newsletters are not viewed as… Continue Reading
It is time to embrace marketing As a dental professional, you are facing unfamiliar challenges running and marketing your practice. You are confronting increased competition (both locally and abroad), an oversupply of dentists, ever-rising practice operating costs, and more marketing-savvy patients. On top of this, your potential patients are becoming more discerning about where they… Continue Reading
I believe that email communication is one of the most cost-effective dental marketing methods you can implement within your practice. Start collecting email addresses from your dental patients as early as you can. Even if you don’t currently have an email strategy prepared, having this will prove very useful at a future time. Email marketing campaigns… Continue Reading