Category Archives: Dental Marketing

Will we see you at ADX18

Will we see you at ADX18

With only 3 weeks to go, are you coming to ADX18 and have you registered for the CPD Programme? My Dental Marketing is excited to be exhibiting again – come and visit us at Stand 253 for your chance to enter our competition and see our show specials. We also are proud to announce that Carolyn S Dean will be presenting 4 Marketing CPD Seminars over the ADX18… Continue Reading

Marketing Success For Your New Dental Practice

Marketing Success For Your New Dental Practice

Setting up a new dental practice can be a daunting and at some times overwhelming task. Many practices make the mistake of focussing solely on the build of the new practice, the equipment and hiring staff and forgetting about how they will actually bring patients into the practice. While these are all critical steps, what… Continue Reading

Why You Need Search Engine Optimisation for Your Dental Practice

Why You Need Search Engine Optimisation for Your Dental Practice

Search engine optimisation (SEO) is the on-going process of making sure your website performs as well as possible on specific search engine searches. The key distinction between paid and organic search marketing is that with search engine optimisation, you get the visitors you earn. Whereas with pay per click, you get the visitors you pay… Continue Reading

5 Steps to Creating a Powerful External Marketing Message for Your Practice

5 Steps to Creating a Powerful External Marketing Message for Your Practice

Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that takes this into account. It starts with knowing the wants, fears, problems, and needs of your target market and ends with crafting a message that… Continue Reading

How To Solve Your Dental Patient Retention Worries

How To Solve Your Dental Patient Retention Worries

The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients,… Continue Reading

How to set realistic goals for your dental practice

Dental marketing planning Successful dental practices establish clear short-term and long-term goals before establishing detailed and incremental plans to achieve those goals. Without clear goals, progress and success cannot be measured. What are the goals for your dental practice? The aim of your dental marketing plan is to achieve the goals set by your business.… Continue Reading

Tips For A Successful Dental Open House

Tips For A Successful Dental Open House

Why hold a dental open house event In my opinion, there is really no more friendly way to say thank you to your existing patients and hello to your future patients than to open your doors up wide and invite them in. This is a wonderful opportunity to reach unlimited members of the dental community.… Continue Reading

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