Category Archives: dental marketing plan

Critical aspects for your dental marketing – addressing frequency versus reach

Critical aspects for your dental marketing – addressing frequency versus reach

A critical principle when looking at your external dental marketing is the concept of frequency versus reach. Reach and frequency are terms generally used when planning advertising campaigns. However, the principle applies to any promotional activity you undertake: direct mail, online advertising, even networking. At the heart of the concept is a question: Is it… Continue Reading

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