Category Archives: marketing for dentists

5 Steps to Creating a Powerful External Marketing Message for Your Practice

5 Steps to Creating a Powerful External Marketing Message for Your Practice

Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that takes this into account. It starts with knowing the wants, fears, problems, and needs of your target market and ends with crafting a message that… Continue Reading