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Branding and dental logo design is a big part of any practice in the current day. But all too often the process is given much less weight than what it brings to the table for your dental practice long term. Investing in great design and great designers will leave you proud as can be for many years to come.
With an influx of crowdsourced design sites and cheap overseas resources, companies new and old are tempted more than ever to spend less, with the promise of million dollar results. The premise is easy to grasp in the case of crowd-sourced design, many heads provide many concepts as quickly as possible, with the best one taking the prize. But the ‘best one’ is rarely the ‘best for your dental practice’.
A great dental branding development project is 50% fantastic design skill, but also 50% communication and the fundamental understanding of your practice from top to bottom. Without knowing how your dental practice works, your audience and ideal patients, how you interact with them and your future plans for growth, a designer simply can’t accurately develop a dental brand for that will work well into the future.
The importance of your dental logo
You need to remember that the foundation of your brand is your dental logo and it is a critical aspect of your dental practice marketing.
- Your logo design establishes your identity.
- A logo is intended to be the ‘face’ of a company and is your practice’s major graphical representation.
- A logo anchors a practice’s brand and becomes the single most visible manifestation of your practice.
- For this reason, a well-designed logo is an essential part of your overall marketing
A logo provides essential information about a company that allows customers to identify with the company’s core brand. It is a shorthand way of referring to your practice in advertising and marketing materials. It also provides an anchor point for the various fonts, colours, and design choices in all other business- marketing materials.
Having just any logo, however, is not enough to create a brand identity for you. A badly thought up logo can very easily destroy the image of your practice. On the other hand, a carefully designed logo can reach the public and communicate to them the worth of your practice. Therefore, so much depends on the design of your logo.
So invest the time and budget in developing a great logo for your practice.
Digital Logo Design
Having a modern business design, offline and online is important as 48% of internet consumers will judge the credibility of a business through their online business design. Your logo design could be much more important to your business than you think as 94% of people would reject a business due to poor business design.
Investing in a Professional Designer
Make sure that you have a professional logo designer create something special and unique for your business.
If your business is sailing through using unprofessional design not applying aspects of marketing to your business, then chances are your business will sink before it can swim. Marketing is food. It’s the regular, sustained nourishment that gets your business where you want it — and keeps it there. You need it throughout the day, every day
A quality design may seem like an added extra however it will make the world of a difference when adding to your businesses professional reputation. Make sure that your logo is added to all aspects of promotion that your business is using. Small touches like a professional logo and email make it more likely that people will reply, as well as generally exuding professionalism. Along with your company logo design ensure that your emails include a personal business title, address, phone, email, website and Twitter/Facebook links.
Start off your practice with professional dental logo design
Start off your dental practice with professional design. If you are committing time and resources to get your businesses aesthetic just right in the end it will pay off. Brand appearance is more important than ever. Consumers have high expectations of branding and they care deeply about the final product. With many businesses opting for either outsourced or in-house design, if a start-up has a poorly designed logo that was bought just a fraction of the price of a professional design, your customers will know.
Your designer needs expertise across disciplines
It may be a graphic design that you’re after, but a design team that understands how graphics are used across all mediums both digital and the print is important when designing your brand. If your new logo design doesn’t translate well to print, or uniform embroidery, then you may hit a wall before you know it. Not investing in the right designer can lead to these issues more often than not, costing you more money in the long run than simply doing it right from day one.
Engaging an experienced design team doesn’t have to be a scary task. The right team will help lead you through the process, making the creation of your new brand a collaborative and enjoyable process. And who wouldn’t want to look at their new logo every day and remember how great it was seeing it come to life.
Get a professional dental logo design for your practice
Contact My Dental Marketing today and find out how you can create a beautiful and professional logo and brand for your dental practice
Contact us to find out more
Phone – 02 9410 1507
Website – www.mydentalmarketing.com.au
Facebook – www.facebook.com/mydentalmarketing
Carolyn Dean is the author of ‘Fully booked – Dental marketing secrets for a full appointment book’ and is the managing director at My Dental Marketing. Carolyn is a widely known seminar speaker and dental marketing consultant working with over twenty-five years’ experience in sales and marketing, working with some of the largest global IT organisations.