Author Archives: Carolyn Dean

Why You Need Search Engine Optimisation for Your Dental Practice

Why You Need Search Engine Optimisation for Your Dental Practice

Search engine optimisation (SEO) is the on-going process of making sure your website performs as well as possible on specific search engine searches. The key distinction between paid and organic search marketing is that with search engine optimisation, you get the visitors you earn. Whereas with pay per click, you get the visitors you pay… Continue Reading

5 Steps to Creating a Powerful External Marketing Message for Your Practice

5 Steps to Creating a Powerful External Marketing Message for Your Practice

Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that takes this into account. It starts with knowing the wants, fears, problems, and needs of your target market and ends with crafting a message that… Continue Reading

9 Techniques To Master Dental Patient Retention

Attracting patients to your practice is only the beginning. You need to understand how to build relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients. Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain… Continue Reading

How To Solve Your Dental Patient Retention Worries

How To Solve Your Dental Patient Retention Worries

The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients,… Continue Reading

How to set realistic goals for your dental practice

Dental marketing planning Successful dental practices establish clear short-term and long-term goals before establishing detailed and incremental plans to achieve those goals. Without clear goals, progress and success cannot be measured. What are the goals for your dental practice? The aim of your dental marketing plan is to achieve the goals set by your business.… Continue Reading