Category Archives: blog

Why You Need Search Engine Optimisation for Your Dental Practice

Why You Need Search Engine Optimisation for Your Dental Practice

Search engine optimisation (SEO) is the on-going process of making sure your website performs as well as possible on specific search engine searches. The key distinction between paid and organic search marketing is that with search engine optimisation, you get the visitors you earn. Whereas with pay per click, you get the visitors you pay… Continue Reading

5 Steps to Creating a Powerful External Marketing Message for Your Practice

5 Steps to Creating a Powerful External Marketing Message for Your Practice

Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that takes this into account. It starts with knowing the wants, fears, problems, and needs of your target market and ends with crafting a message that… Continue Reading